Is this watch the one to make the hardcore collectors fall in love? Not sure, but new-comers are always welcome. Is it a good move or something that we have to reject? Well, considering that TAG is creating a new strategy, having new inspirations and new models is always a good point. However, the rest doesn’t feel like TAG Heuer. The shape of the lugs is intact and it is still a racing chronograph. For sure, this Calibre Heuer 01 is still a Carrera in some ways. The partially skeletonized dial, the modular construction, the mix between different colours and materials… all of that is reminiscent of Hublot. The following statement is probably too easy and expected but it’s hard not to think that Jean-Claude Biver (CEO of TAG Heuer and Hublot) took a bit of Hublot’s DNA to create this new Carrera Calibre Heuer 01. The best is probably to look at the rest of the industry – or maybe just to one company also owned by the same Group, Hublot. If we look at the past and present production, it’s hard to find a link with this new timepiece and to understand where the inspirations come from. However, the latest edition introduced by TAG Heuer at Baselworld 2015 and soon in stores is somehow far from all the previous models we’ve seen. A Carrera was, is and always will be a Carrera. Whatever the model, they all share specific attributes like a racing-car inspiration and a case with flat flanks and facetted lugs.
Even if it can be modern and look like that, it can also be a re-issue of the vintage 1960s editions, like the recently introduced Carrera Calibre 18 Chronograph Telemeter. Let’s see if this watch is a proper TAG.įor most of us, a Carrera is a sports chronograph with a specific look that is easily recognizable. It’s technical, modern, visually complicated and different from anything else made by the brand. While the new strategy of TAG is to get back on track with the market of young, active and sport-oriented men (with watches like this one) or to look back at its past (with vintage oriented pieces like this one), the TAG Heuer Carrera Calibre Heuer 01 plays on another field. Today on Monochrome-Watches, we’re going to look at TAG Heuer’s latest addition – and we’ll have a look at it through the hublot (the meaning of this last sentence will probably sound odd to you, but you’ll understand later).
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